Omega was founded in 1848, operating as the La Generale Watch Co in La Chaux-de-Fonds, Switzerland. However, it’s based now in Biel/Bienne, Switzerland. In 1903, it incorporated the name “Omega”. It was founded by Louis Brandt who was able to assemble key-wound precision pocket watches from parts that were supplied by local craftsmen.
Louis-Paul and César, Louis Brandt’s sons, established a revolutionary in-house manufacturing and a total production control system. In 1925, the economic difficulties because of the First World War led to the union of Omega and Tissot, and then in 1930, to their merger into the group SSIH, Geneva.
The SSIH Group continued to grow further and by the 1970s, the SSIH was Switzerland’s number one producer of finished watches and the world’s number three. There was then a competition between Omega and Rolex in the luxury watch market and in the 1970s when the Japanese watch companies such as Citizen and Seiko ranked the top in the watchmaking industry as a result of their pioneering of quartz movement, Omega tried to compete with the Japanese companies with Swiss made quartz movements. And nowadays, Omega is owned by the Swatch Group.
In 1917, Britain’s Royal Flying Corps chose Omega watches for its combat units to be its official timekeepers and the US Army did the same in 1918. Also, in 1969, they were chosen by NASA and Omega became the first watch to be on the moon. Since 1932, it has become the official timekeeping device of the Olympic Games.
Omega is the best-known luxury watch brand on the planet and off it as well, being selected by NASA for its space missions. It’s considered the most precise timekeeping device as in 1931, Omega won the First Prize in the Geneva Observatory trials for time precision, and in the same year, “Omega – Exact time for life” became its advertising slogan. Such claim was afterward backed up by decades of remarkable Observatory trial results.
Celebrities wearing Omega
Since 1995, James Bond has worn Omega watches in his movies. Moreover, Elvis Presley, Prince William, John F. Kennedy, and George Clooney were spotted wearing Omega watches. Buzz Aldrin and Neil Armstrong wore their Omega Speedmaster Professional for their trip to the moon and it became the first watch to be on the moon. Also, Robert Downey has an Omega Speedmaster in his watch collection.
Most popular Omega models and collections
*Omega Speedmaster Professional Moonwatch
Being the most popular Omega watch, it’s famous for being the first watch on the moon when Buzz Aldrin wore it in 1969 on the first lunar landing. And since then, it has become the watch of choice for every NASA’s mission. It’s characterized by its readability, precision, and robustness.
Although this model was named “moonwatch”, it didn’t acquire the moon-phase complication until recently, having a hyper-realistic moon phase complication at 6 o’clock which is as detailed as a NASA photograph with Neil Armstrong’s iconic footprint.
*Omega Seamaster Diver 300m
This timeless and sporty watch is one of the most popular Omega’s watches as it’s associated with James Bond, as he started wearing an Omega Seamaster Diver in his Casino Royale in 2006. Also, it’s famous for its water resistance, screw-down crown, helium escape valve, and the uni-directional rotating bezel.
It has white skeletonized central and minute hands, offering a variety of colors for the central chronograph hand and the hands-on the 30-minute and 12-hour recorders.
Omega price range
You can get an Omega watch starting from around $2,000.
At the same time, you can own one for almost $50,000.